Lead Your Boss

Chapter 1

Your Value Creation Zone

  • Value Creation Zone / Customer needs / Company needs

If you want influence as a marketer, you have to work inside the Value Creation Zone (V-Zone). This is the zone where customer and company needs  overlap. Unfortunately, too many leaders work outside the V-Zone.

In this module we explore what the Value Creation Zone is — and how you can work inside it.

  • Module length: 23 mins
  • Readings: 2
  • Study time: 1 hr