Lead Your Boss

Chapter 2

Prove Your Worth

  • Relevance
  • Impact
  • Marketing models

People will only accept your ideas if they really believe your work matters. Unfortunately, many people don’t understand or trust marketing. And it’s up to you to prove that your work is important.

In this session we explore why simplicity matters when you show your value, how to walk the halls to prove your worth, and why you shouldn’t ask for a promotion — but solve a problem instead.

  • Module length: 21 mins
  • Readings: 2
  • Study time: 1 hr