Lead Your Boss

Chapter 7

Power and pitfalls of jargon

  • Marketing jargon
  • Change
  • Acceptance

To make change happen, people must accept leaders as one of their group.

Learn why the wrong jargon does the opposite, and how to improve your personal insider brand.

  • Module length: 10 min
  • Readings: 0
  • Study time: 2.5 hrs