Lead Your Boss

Chapter 6

Get more bang for the marketing buck

  • Marketing leaks
  • Marketing effectiveness / 5 Big leaks

Every marketer wrestles with marketing effectiveness and how to spend their budget well.

Learn about the “5 Big Marketing Leaks” — the leaks that take marketing power away. And about why preventing the 5 Big Leaks isn’t just a technical problem but a leadership challenge! And what you can do tomorrow morning to improve your marketing effectiveness.

  • Module length: 19 min
  • Readings: 1
  • Study time: 1.5 hr