FAQs

  • When will the Marketing Leadership Masterclass run?
  • How long is the course?
    • The Marketing Leadership Masterclass content will be released over 9 weeks and can be completed at this pace. However the April cohort will have access to the content until the end of July 2019, allowing participants to spread out the learning over a 16-week period.
  • Is the course accredited?
    • The Marketing Leadership Masterclass is accredited by the Continuous Professional Development Standards Office.
  • How will I access the course?
    • You’ll need to be registered to the site to access our elearning platform.
    • If you haven’t done so already, you can register here.
    • Once the course begins, you’ll be able to login on the main Marketing Leadership page.
  • How much is the course and how do I book?
  • How many CPD credits are available for this masterclass?
    • 33 credits are available for completing this course.
  • How will I watch the video lectures?
    • Anywhere with internet access! The Marketing Leadership Masterclass has been designed to be easily accessed in the office, on the go (via tablet or mobile) or from the comfort of your home.
  • How will I access the reading materials?
    • Harvard Business Review, Marketing Week and readings from other sources can be downloaded from the elearning platform and read offline. Sometimes we will provide an interactive reading or video, which will require internet access.
  • How long will I be able to access the videos and course content for?
    • The videos will be available on-demand for the duration of the course. The April 2019 cohort will have access to the content until the end of July 2019.
  • When will the live Q&A with Thomas Barta be every month?
    • The live Q&As will happen every second Thursday at 1pm (London time) a month.
  • What happens if I can’t make the live Q&A session?
    • You will be able to pre-submit questions ahead of the Q&A and a recording of the session will be available on-demand for the duration of the course.
  • Is there any written work involved in the course?
    • Yes, there will be 3 reflection papers to complete.
  • How do I submit the papers?
    • The papers are submitted via the elearning platform.
  • Are the papers a required element of the course?
    • Yes, although they are not graded, submission of a reflection paper  will unlock the next part of the course.
  • Will the papers be graded?
    • No, the papers are not graded. They are designed to provide a reflection on your progress throughout the course.
  • How will I collect my CPD certification?
    • Once the course is complete, your will be able to log in to the elearning platform and download your certificate. Your Marketing Leadership certification will include your CPD credits.
  • How much time will it take to complete the course?
    • We recommend spending 3 to 4 weeks per module to watch the videos and the Q&A, complete the readings and submit the reflection paper. The course can be completed in 9 weeks (fast pace) or in 16 weeks (a more relaxed pace).