“Become a superior marketing leader”

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    • Marketing Leadership

    • 2 April 2019

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Modules

Modules

Introduction

Lead Your Boss

The Value Creation Zone / Prove your worth / Technology and the power of zooming / Eros in a logos world / Get access to funds / Leading effective marketing / The pitfalls of jargon / Working with the best Every marketer must know how to mobilise their boss to support their activities — especially […]

Introduction

Lead Your Colleagues

Your story of hope / The Power of the bottom right corner / Walking the halls / Starting a movement / Pushing back / Going first As important as the marketing is in creating a customer experience, it’s only one piece of the puzzle. In almost all companies, the people who mainly determine the quality […]

Introduction

Lead Your Team

Find distinctiveness / Chase the same goals / The currency of trust / The power of confidence / Push for performance/ Let the outcomes speak A top priority for every marketing leader and agency leader is to sometimes pull together a great team that can solve the big issues that matter both to customers and […]

Introduction

Lead Yourself

Fire in your eyes / Authentic vs. Effective / Know your stuff / What makes you tick? / Aim high / Your journey starts here You’ve come to the last module in the Marketing Leadership Masterclass. Marketers and agency leaders are in the inspiration business. Just think about it: whenever these leaders have an idea, […]

course format

Course format

The MW Marketing Leadership Masterclass is a CPD accredited online course. In this 9-week course, Thomas Barta will share, for the first time, the key insights from the world’s largest ever research on marketing leadership and his experience of working with leading global CMOs. As you work through the modules you will build your personal impact and leadership plan helping you turn these insights into action.

Most of marketing success lies in the future and this is often hard to prove. Learn the key skills you need to lead marketing, shape the agenda and develop trust in the C-suite.

  •   4 on-demand modules with 27 chapters
  •   Your signed copy of The 12 Powers of a Marketing Leader book
  •   Your personal leadership journal including 3 reflection papers
  •   Access to HBR and Marketing Week case studies
  •   6 interactive Q&A sessions with Thomas Barta
  •   Marketing Leadership certificate and 33 CPD credits

Who is the course for?

Doing marketing isn’t the same as leading marketing.

If you want to learn technical marketing skills, this isn’t the course for you. But if you want to know how to influence people, motivate teams and make your ideas heard, then you’ve come to the right place.

  •  ASPIRING LEADERS
    • Learn how to bridge the gap between marketing execution and marketing leadership.
  •  NEW LEADERS
    • Build your influence, and inspire and motivate your team, colleagues and peers.
  •  ESTABLISHED LEADERS
    • Use your influence to make an impact, to become a true marketing leader and shape the C-suite agenda.

Thomas Barta

who is Thomas Barta?

Thomas is one of the world’s premier marketing leadership experts.

As a former McKinsey partner, he studies how people transform organisations — including the world’s largest study, with over 68,000 executive assessments, on what makes an impactful leader.

Thomas has consulted and marketed for over 20 years, in 14 industries and 45 countries. His clients include many of the world’s most prominent organisations, including over two dozen from the Fortune 500. He’s the author of the TryThis.Blog

He serves as the leadership dean for the Marketing Academy CMO Fellowship Program. Thomas has also trained over 1,000 McKinsey leaders on having impact without authority.

Thomas has now curated this brand new masterclass exclusively for marketers.

READ THOMAS’ ARTICLES

book testimonials

Everything you need to know to be a superior marketing leader!MARSHALL GOLDSMITHTHE WORLD’s THINKERS50 #1 LEADERSHIP THINKER

The essential leadership playbook for the CMO of the future
JIM STENGELFORMER GLOBAL MARKETING OFFICER, P&G

A masterful dissection of what it really takes to lead marketing
SYL SALLERGLOBAL CMO, Diageo

get in touch

Get in touch

For any questions about the Marketing Leadership Masterclass, get in touch with our dedicated training team, using the form below.